Sustain the integrity of the Malaysian Halal certification process through a constant review of
the regulatory framework, standards and audit processes

Develop the infrastructure for research and training to enable those involved in Halal production
to stay abreast of global developments in technology and management procedures

Unify the national Halal market participants to form the model for the establishment of a global
Halal community

Facilitate domestic production of Halal products through improved capacity and capability of
Halal support services 

Expedite the establishment of Halal Parks to provide a network for greater efficiency in the production and distribution of Halal products

Promote Halal as the wholesome alternative

Develop Malaysia’s global image as the producer of high quality Halal products and services