Presently, various agencies such the Malaysian External Trade Development Corporation (MARTRADE), Small and Medium Industries Development Corporation (SMIDEC) and Federal Agricultural Marketing Authority (FAMA), provide market development programmes to promote Malaysia’s Halal products and services, as well as the Malaysian Halal Standard. The programmes are intended to:
- Facilitate the participation of Malaysian companies in selected international exhibition and trade missions;
- Assist SMEs in marketing their products to large hypermarkets; and
- Provide business matching services between foreign buyers and Malaysian seller of Halal products.
Specialised marketing missions and incoming trade missions are also organized under the programmes. In addition, the Government supports efforts by the private sector in promoting the industry. Examples are:
- Malaysia International Halal Showcase (MIHAS); and
- World Halal Forum, an international platform which brings together relevant experts from around the world for deliberations on Halal-related knowledge and practices.
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