Halal Industry Development Corporation

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Nurturing Branding and Promotional campaigns themed “Halal Malaysia”, and to fulfil Malaysia’s ambition in becoming a ‘World Halal Hub’.

HDC’s principle on Branding & Promotions is based on the following:

Developing a strong national Halal brand which link ‘Halal’ with Malaysia and creating inroads to global markets. The branding campaign will cover the following themes:-
The universal concept of Halal
HDC as a Halal market leading organisation
Malaysia’s National brand of Halal

News Flash “It is a well known fact that Halal comes from the Holy Qur’an, but it does not specify it is strictly and solely for Muslims. Halal in actual fact is a way of life; it promotes a healthy lifestyle by how we eat, live and the way we do business. We promote the school of thought of ‘Halal stands for fair business transaction, caring for animals and the environment, social justice and welfare.

	Market Intelligence – Acquisition and Utilisation of market intelligence Halal Awareness
	Embarking on an integrated marketing framework based on intelligence obtained from key domestic and international sources. The most up to date market intelligence on the worldwide Halal markets will be used to maintain the confidence of consumers in Halal Malaysia brand.

Promotions – Enhance Malaysian Halal Brand Activities.

The ‘Halal Malaysia’ campaign will run in tandem with branding efforts which will include food and non-food products, finance, services, travel and tourism. The country’s ‘Malaysian Halal Week’ comprising of The World Halal Forum and Malaysian International Halal Showcase (MIHAS) will be the catalyst to reinstate the integrity of ‘Halal Malaysia’ and strengthen the overall development of Halal industry.

Several promotional programmes have been formulated which include TV campaigns, events, public relations and advertising on Halal. International Seminars and National Road shows will be continued to increase public awareness on ‘Halal’ and HDC’s role in the development of the Halal industry.