A Seminar on strategic branding for the Halal industry & A workshop on strategic branding and implementation for the Halal certified SMEs

Maju Junction, Kuala Lumpur

Overview

This two day presentation focuses on strategy considerations and best practice techniques in branding Malaysia as the global halal industry leader as well as providing halal certied companies with specic know how in branding and marketing their companies, products and services.

17th July 2012 -
Day one of the presentation provides insights into the latest facts, gures and trends on the
global halal market across Muslim majority and minority countries. It gives an overview of the opportunities and challenges for Malaysia and its companies in building the global halal business. Mention will also be made on decisions required to create a unied, dierentiated Malaysian halal brand strategy that will enhance the national image which include brand vision, values and positioning.

18th July 2012 –
Day two of the presentation is specically for halal certied companies who are anxious to
know best practices in branding their product and services in Muslim markets. Discussions for the day will cover topics such as what is or is not a brand, brand as a strategic asset, brand architecture: corporate versus product branding – which to choose and why, creating a brand strategy, brand implementation and tracking your brand success.

Facilitator

Dr. Paul Temporal is a leading global expert on brand creation, development and management who has worked with leading companies and governments and is well known for his practical and results-oriented approach. He is a pioneer in the eld of Islamic Branding and Marketing.

Organisations for which he has consulted, both local and international, include APEC, ASEAN, OIC, UNCTAD, Gulf Co-operation Council (GCC), United Arab Emirates (UAE), Governments of Brunei, Canada, China, Dubai, Hong Kong, Malaysia, Oman, New Zealand, Singapore, Thailand and the United Kingdom.

Corporate clients include Coca-Cola Corporation, Microsoft, Intel, Dubai Aluminium, Dubai World Trade Centre, Dubai Group, Renault, Marks and Spencer, BAT, Capital Land, Opus, Standard Chartered Bank, Fraser & Neave, Flextech Holdings, Great Eastern, Motorola, Marie Claire, JTC, infocomms Development Agency (iDA) Singapore, Suzuki, Kao, Panasonic, TDK, Raes International Hotels, Singapore Technologies, Times Publishing Group, Cerebos Asia-Pacic, Singapore Telecoms and many more.

At Said Business School, Executive Education Centre, University of Oxford, he is currently responsible for directing a unique research and education development project on Islamic Branding and Marketing.

How to Register



The registration form can be submitted via e-mail to
1. Mr. Yusaini Hisham (  yusaini.mohamed@hdcglobal.com) /
2. Wan Sabrina ( sabrina@hdcglobal.com ) /
3. Nurul Nazatul Ain (  nazatul@hdcglobal.com) or fax to 03-7965 5500.

For more information on the Seminar and workshop, kindly download here.