Creating New and Bigger
Malaysia halal brand will be strengthened through targeted campaigns and promotions, strategic collaboration and partnership to capture new growth opportunities in existing markets and penetrate into new emerging markets.
Local SMEs access to global market will also be fostered through compliance with international standards requirements, such as HACCP and GMP, and utilisation of reputable online trading platforms.
In addition, consultancy services on halal ecosystem development will also be offered to interested countries, including non-Muslim majority countries. In supporting this initiative, the integrated halal database comprising information on market intelligence, trends and profile will be enhanced in ensuring data-driven decisions.